Karaoke the Game.

Glenn Newton, of Newton's Mind, came to us with a concept. We helped him mold it into a final, professionally produced game that is now found in stores such as Wal-Mart.

After meeting with Glenn to understand his goals and target audience, we also played the game to gain a better understanding of what it's about. From this, we helped to adjust gameplay, instructions and layout of the board.

Design began with the development of the "Karaoke the Game" logo and followed with the other pieces: gameboard, cards, boxes, and instruction sheet. Everything was illustrated from scratch, including the karaoke clubs. We gave the game a fresh, lively feel through the use of bright colors, fun fonts and bold outlining.

In conjuction with the game development, there was the design of the website to help promote the game. It's primary use was to provide Glenn a resource for potential buyers. The site explains things about the game, allows you to purchase it and is now being used for gameplay extras, such as artist cheatsheets.

Check out the site...www.karaokethegame.com...Buy the game (if you want)...Have fun!